Free Sales Representative Job Description Template
A sales representative job description grounded in the pipeline and the quota.
Part of our free job description templates.
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1.Job Brief (About the Role)
{{Company Name}} is hiring a Sales Representative to grow revenue by winning new {{B2B}} customers for our {{product / service}}. This role reports to the {{Sales Manager}} and owns a territory or segment from prospecting through close.
Three or four sentences: the team, who the role reports to, and why this position exists. Skip generic openers like “We are looking for…”.
2.Responsibilities
- Prospect and qualify new leads through calls, email, and outreach
- Run discovery calls and product demos tailored to the prospect’s needs
- Build and manage a pipeline and keep every stage accurate in the {{CRM}}
- Prepare quotes and proposals and negotiate terms to close
- Hit monthly and quarterly quota and forecast accurately
- Hand off new accounts cleanly to onboarding or account management
- Maintain account and contact records and log all activity
- Represent the company at {{trade shows / industry events}}
Eight to twelve bullets, each starting with a verb. Keep them specific to the day-to-day work, not aspirational filler.
3.Requirements & Skills
- {{X}}+ years of B2B sales experience, ideally in {{your industry}}
- A track record of meeting or exceeding quota
- Strong discovery, presentation, and negotiation skills
- Disciplined CRM and pipeline hygiene ({{Salesforce / HubSpot}})
- Self-motivated and comfortable with outbound prospecting
List the must-haves: experience, licenses or certifications, the systems and tools used, and any physical or shift realities.
4.Nice-to-Have
- Experience selling {{SaaS / a specific product category}}
- A relevant network in the {{territory / vertical}}
Two to four genuinely optional items. Keep them strictly separate from Requirements so they don’t deter good applicants.
5.Compensation & Benefits
| Pay range | {{Salary Range}} |
|---|
Enter a pay range from local market data — do not leave it blank. Pay transparency improves applicant quality and is now required in many states.
6.Schedule & Work Environment
- {{Full-time}}; field or inside sales with {{travel}} as needed
- {{On-site / hybrid / remote}} with a defined territory
- Goal-driven environment with quota and commission
Be honest about shifts, weekends, overtime, and the physical environment. Realistic expectations reduce early turnover.
7.How to Apply
To apply, {{application instructions — e.g., send a resume and short cover note to careers@company.com}}.
Filled in for a B2B SaaS sales representative (Account Executive).
1.Job Brief (About the Role)
Latch Analytics is hiring an Account Executive to win new mid-market customers for our analytics platform. This role reports to the Sales Manager and owns the full cycle — prospecting through close — for a regional territory.
2.Responsibilities
- Prospect mid-market accounts via outbound calls, email, and LinkedIn
- Run discovery and tailored platform demos for 8–12 opportunities a week
- Build and manage a pipeline at 3x quota and keep Salesforce stages clean
- Send quotes, handle procurement and security review, and negotiate to close
- Hit a $600K annual new-business quota and forecast weekly
- Hand closed accounts to Customer Success with a clean kickoff
- Log every call, email, and next step in Salesforce
- Work two industry conferences a year to source pipeline
3.Requirements & Skills
- 3+ years of B2B SaaS sales with full-cycle ownership
- Consistent record of hitting quota
- Strong discovery and demo skills and confident negotiation
- Disciplined Salesforce hygiene and accurate forecasting
- Driven self-starter who prospects without being told
4.Nice-to-Have
- Experience selling to data or analytics buyers
- MEDDIC or Command of the Message training
5.Compensation & Benefits
| Pay range | $70,000 base / $140,000 OTE, uncapped commission |
|---|
- Health, dental, vision
- 401(k) with match
- Equity and a monthly wellness stipend
6.Schedule & Work Environment
- Full-time; remote with ~20% travel to prospects and events
- Defined regional territory and quota
- Base plus uncapped commission
7.How to Apply
To apply, send your resume to sales-jobs@latch.example with “Account Executive” in the subject line.
How it works
- Preview the sales representative job description and a filled B2B SaaS example.
- Download Word/PDF, or copy the text to paste into Google Docs.
- Set the territory, product, and quota, note the commission structure, and post it.
Frequently asked questions
What does a sales representative do?
A sales representative grows revenue by prospecting and qualifying leads, running discovery calls and demos, building and managing a pipeline in the CRM, preparing quotes and negotiating, hitting quota, and handing off new accounts. The template lists these as editable responsibilities.
What is the difference between a sales representative and a retail sales associate?
A sales representative usually sells B2B — owning a territory or segment, prospecting, and closing deals against a quota. A retail sales associate works the sales floor of a store helping walk-in customers. They are different roles; this site has a separate retail sales associate template.
How should a sales job description handle quota and commission?
Be specific about the quota or target, the base-plus-commission structure, and the on-target earnings (OTE), since pay is the top question for sales candidates. Clear, honest numbers attract stronger reps and set the right expectations.
What skills should a sales representative have?
Look for a track record of meeting quota, strong discovery, presentation, and negotiation skills, disciplined CRM and pipeline hygiene, and the self-motivation to prospect. Industry or product experience and a relevant network are valuable pluses.